Position Title : Senior Supervisor, Channel Marketing
Department : Brand, Communication & Marketing
Reporting to : Assistant Manager, Communication, Public Relations & CSR
JOB PURPOSE / PRINCIPAL ACCOUNTABILITIES
- Lead the development and execute go-to-market plans for all product launches, including campaign messages, marketing materials, channel activities, timelines and budgets.
- Plan and manage post-launch campaigns to maintain product awareness, support sales and respond to feedback from distribution teams and customers.
- Develop joint co-branding workplans and coordinate campaign materials, branch visibility, approvals and execution with each partner.
- Work closely with Agency, Bancassurance and other distribution teams to develop channel campaigns, sales support materials and customer engagement activities.
- Plan and execute client campaigns with clear target audiences, communication channels, calls to action and follow-up arrangements with distribution teams.
- Support the execution of channel campaigns by developing campaign artwork and coordinating with trainers and sales teams on campaign materials and messaging.
- Perform other tasks assigned by the line manager.
JOB REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- Over 3-year experience in product marketing, campaign management or channel marketing; insurance or banking experience is preferred.
- Ability to develop marketing workplans and coordinate execution with sales teams and external partners.
- Strong communication, project coordination and problem-solving skills.
- Good command of Khmer and English.
