Daiichi Life celebrated its valued customers through a special customer appreciation event in Siem Reap, bringing together health education and exclusive customer privileges as part of its commitment to supporting customers beyond financial protection.

The event reflected Daiichi Life's Omotenashi philosophy, the Japanese spirit of thoughtful hospitality that inspires the company to deliver personalized care and meaningful experiences throughout every stage of their customers’ life journeys.

As part of the program, Daiichi Life hosted a health education session led by expert doctors from the Angkor Hospital for Children and Neak Tep Hospital. The session focused on heart disease and stroke awareness, while also providing practical guidance on nutrition, prevention and healthy lifestyle habits to help customers make informed health decisions for themselves and their families.

Following the successful health talk in Phnom Penh, Daiichi Life brought the program to Siem Reap, expanding health awareness in the communities it serves.

The health talk also reflects Daiichi Life's broader focus on health empowerment following the launch of SMARTCare Medical in June 2026, the company's first health insurance product line. By combining financial protection with access to quality healthcare solutions, SMARTCare Medical helps customers better manage their evolving healthcare needs.

During the event, Daiichi Life also introduced Omotenashi VIP, an enhanced customer privilege program designed to recognize and reward valued customers with exclusive benefits, personalized services and experiences.

Mr. Mah Kin Yoong, CEO of Daiichi Life, said, “At Daiichi Life, we believe caring for our customers goes beyond providing financial protection. It means understanding what matters most to them and supporting their overall wellbeing. Through health education initiatives, innovative health solutions such as SMARTCare Medical, and customer-centric program like Omotenashi VIP, we are committed to helping our customers and their families live healthier and more fulfilling lives."

These initiatives reflect Daiichi Life Group's purpose, “From Protecting Life to Empowering Life,” demonstrating the company's commitment to helping customers prepare for life's uncertainties while empowering them to live more enriched lives.