Phnom Penh, 23 July 2025 – Daiichi Life hosted a heartfelt Customer Appreciation Event to honor the individuals and families who trust us to safeguard their futures. The event reflects our shared journey built on long-term trust and commitment. As a Japanese life insurer, this event also underscores our dedication to the Japanese concept of Omotenashi (おもてなし)—providing wholehearted hospitality and genuine care to our valued customers.

The event embraced a Premium Japanese Experience, infusing the evening with authentic Japanese cuisine, a traditional tuna cutting ceremony, and a Japanese drum show. These cultural elements reflect Daiichi Life’s identity as a deeply rooted Japanese life insurer in Cambodia.

For over six years in Cambodia, Daiichi Life has stood by more than 30,000 families through life’s uncertainties. The company’s primary focus has always been ensuring financial peace of mind for its valued customers, and the event served as a meaningful reminder of that promise.

The highlight of the evening was the maturity benefit handover, celebrating the first group of customers who trusted Dai-ichi Life at the very start of its journey in Cambodia. Now, with their policy terms completed, these customers received their full maturity benefits — a reminder that life insurance is not just protection, but a smart way to build savings for the future.

Mr. Mah Kin Yoong, CEO of Daiichi Life Cambodia, stated, “We’re truly grateful to all our customers for entrusting their future with us. Moments like this reflect the heart of our purpose — partnering with you to build a brighter and more secure future. It’s an honor to stand by our customers, not only in times of uncertainty, but also in moments of achievement like today. Congratulations to everyone who has reached this maturity milestone.”

As Daiichi Life continues to grow in Cambodia, our commitment remains unchanged: to put customers at the center of everything it does and to stand alongside them — every step of the way.