Daiichi Life today announced the launch of CREDITCare, an enhanced version of its existing credit life insurance product. This new solution offers broader protection and greater convenience, designed to safeguard Cambodian families from financial hardship during life’s most challenging moments.
This launch marks a significant milestone in our commitment to financial inclusion, expanding our solutions tailored to the evolving needs of Cambodia’s growing credit market.
Behind Every Loan, There’s a Story
As Cambodia’s economy continues to mature, credit has become vital for household growth. By the end of 2025, around 5.12 million Cambodians—roughly 51% of the adult population—had loans.
Every loan often tells a story—a couple buying their first home, a mother growing her business, a father investing in his child’s education, and more. And these dreams often come with a silent worry: “What happens to my family’s debt if I am no longer here?”
Without loan protection, years of hard work can vanish in months. CREDITCare was created in response to that concern: it’s a promise to keep Cambodian families’ hopes alive.
Daiichi Life’s Growing Commitment to Financial Protection
“Our customers aren’t just loan holders—they’re families building their dreams,” said Mr. Mah Kin Yoong, CEO of Daiichi Life. “Reflecting our purpose of partnering with you to build a brighter, more secure future, CREDITCare ensures those dreams stay protected—even in life’s toughest moments. This is our third new product launch in the past 12 months, and we remain committed to introducing more innovative solutions for Cambodian families.
About CREDITCare
CREDITCare offers comprehensive loan protection, reinforcing Daiichi Life’s commitment to financial security. The plan ensures outstanding loan obligations are fully settled, easing financial stress for families in the event of the loan holder’s death or total permanent disability. With flexible options for different loan sizes, simple enrollment process, terms up to 25 years, and coverage until age 70, CREDITCare provides long-term protection and real peace of mind for Cambodians.
CREDITCare is now accessible across all Daiichi Life partner bank branches nationwide: Vattanac Bank, RHB Bank, Sacom Bank, AMK Microfinance Institution, and Woori Bank.
