[Phnom Penh, Cambodia] — 15 September 2026 — Daiichi Life Group is bringing its renewed global brand vision to the Mekong region for the first time through the launch of its “Open Life’s Possibilities” campaign across Cambodia, Vietnam, and Myanmar.

The coordinated regional campaign marks an important step in bringing Daiichi Life Group’s global brand transformation, launched on 1 April 2026, closer to customers and communities in the Mekong.

Guided by the renewed commitment “From Protecting Life to Empowering Life,” the campaign builds on Daiichi Life’s foundation of protection while highlighting its ambition to support people in pursuing greater possibilities throughout their lives.

For Cambodia, Vietnam and Myanmar, the campaign represents a shared regional expression of Daiichi Life’s renewed direction, while reflecting the unique needs, aspirations, and communities of each market.

Bringing the vision to life in Cambodia

“In Cambodia, ‘Open Life’s Possibilities’ means bringing Daiichi Life’s renewed direction to life through every interaction — supporting our customers and families while empowering our employees, agents and partners to contribute positively to the communities we serve,” said Mr. Mah Kin Yoong, CEO of Daiichi Life.

“As Cambodians pursue their ambitions, build families, manage their health and plan for the future, we continue to evolve our products, services and solutions to meet their changing needs.

“Our role goes beyond insurance. We also seek to contribute to the communities we are part of by supporting initiatives that promote well-being, create opportunities, and help people move forward.

“This reflects our Group’s Purpose: Partnering with you to build a brighter and more secure future.”