Daiichi Life proudly hosted its second annual Utage Night, an evening dedicated to honoring the exceptional performance and commitment of its rapidly growing agency force. The celebration reflects the company’s unwavering focus on professionalism, service excellence, and building a strong nationwide distribution network to better serve Cambodian families.

Since commencing operations in Cambodia in 2019, Daiichi Life has expanded its agency channel to more than 1,600 active agents, supported by three branch offices and six training centers across key provinces. Through Japanese‑standard training programs and ongoing capability development, the company continues to nurture an ethical, disciplined, and customer‑focused team dedicated to delivering reliable financial protection nationwide.

In response to evolving customer needs, Daiichi Life has launched three new products over the past 13 months and introduced multiple customer experience enhancements—from expanded loyalty benefits to improved digital servicing. These initiatives reinforce the company’s commitment to offering relevant solutions and comprehensive protection across every life stage, while further strengthening its ambition to build a resilient and sustainable agency force capable of supporting customers.

Reflecting on the company’s achievements, Mr. Mah Kin Yoong, CEO of Daiichi Life, shared, “Our agents are the backbone of our business and continued growth. Our Group is truly proud in the development of our agent’s professionalism, discipline, and customer-first mindset, enabling us to earn trust and extend financial protection to more communities. We also appreciate strong oversight and supportive regulatory environment provided by the Insurance Regulator of Cambodia (IRC), which continues to enable sustainable industry development and better protection for Cambodian families.”

A highlight of the evening was the recognition of 20 qualifiers for the 2026 MDRT¹, marking a significant increase from previous years. This milestone underscores Daiichi Life’s investment in workforce development and the growing confidence customers place in the company’s service quality. Mr. Mah Kin Yoong added “We believe that better-equipped agents mean better-protected customers. That is why investing in our people remains central to the Daiichi Life Group. This commitment is embedded in our Omotenashi service philosophy and in the way we recognize, empower, and support our agents throughout their professional journey.”

With its expanding distribution network and steadfast dedication to service excellence, Daiichi Life continues to strengthen its position as one of Cambodia’s leading life insurance providers—supporting greater financial protection awareness and long-term security for families across the country.

¹ MDRT (Million Dollar Round Table): A global, independent association recognized as the premier benchmark of excellence for financial services professionals. Qualifying for MDRT reflects exceptional professional performance, ethics, and customer service standards.