[Phnom Penh, Cambodia] — 15 September 2026 — Daiichi Life Group is bringing its renewed global brand vision to the Mekong region for the first time through the launch of its “Open Life’s Possibilities” campaign across Cambodia, Vietnam, and Myanmar. The coordinated regional campaign marks an important step in bringing Daiichi Life Group’s global brand transformation, launched on 1 April 2026, closer to customers and communities in the Mekong. Guided by the renewed commitment “From Protecting Life to Empowering Life,” the campaign builds on Daiichi Life’s foundation of protection while highlighting its ambition to support people in pursuing greater possibilities throughout their lives. For Cambodia, Vietnam and Myanmar, the campaign represents a shared regional expression of Daiichi Life’s renewed direction, while reflecting the unique needs, aspirations, a

Since its founding in Japan in 1902, Daiichi Life has stood beside people through every stage of life for more than a century. Today, we continue to support customers across the Asia-Pacific region, North America, and around the world. In “Daiichi Life,” the word “Life” represents more than life insurance. It reflects people’s lives, aspirations, and everyday well-being. Here in Cambodia, we are committed to protecting what matters most to our customers and helping them move forward with confidence — whether they are building a family, pursuing their ambitions, caring for their health, or planning for the future. We are your life insurance partner. We protect the whole family. We are with you every stage of your life. Daiichi Life, a life insurance group from Japan OPEN LIFE'S POSSIBILITIES

The Daiichi Junior Cup 2026 concluded on Sunday, 23 August, with a Grand Final that brought about 1,000 young footballers, families, communities and Daiichi Life partners together in Phnom Penh for a day of exciting football matches, fun activities and celebrations. Following months of competition across Phnom Penh, Battambang and Siem Reap since May 2026, the Grand Final brought together the top 16 U12 and U14 teams to compete for the championship. The event was honored by the presence of Dr. Hor Sovathana, Deputy Director General of the Insurance Regulator of Cambodia; Mr. Mah Kin Yoong, CEO of Daiichi Life; alongside Daiichi Life management, partners and supporters. Crowning the 2026 Champions The Grand Final concluded with Pus Keng Kong Soccer School (U12) and Siem Reap United (U14) crowned champions in their respective categories. Congratulatio

Daiichi Life celebrated its valued customers through a special customer appreciation event in Siem Reap, bringing together health education and exclusive customer privileges as part of its commitment to supporting customers beyond financial protection. The event reflected Daiichi Life's Omotenashi philosophy, the Japanese spirit of thoughtful hospitality that inspires the company to deliver personalized care and meaningful experiences throughout every stage of their customers’ life journeys. As part of the program, Daiichi Life hosted a health education session led by expert doctors from the Angkor Hospital for Children and Neak Tep Hospital. The session focused on heart disease and stroke awareness, while also providing practical guidance on nutrition, prevention and healthy lifestyle habits to help customers make informed health decisions f

    Daiichi Life proudly hosted its second annual Utage Night, an evening dedicated to honoring the exceptional performance and commitment of its rapidly growing agency force. The celebration reflects the company’s unwavering focus on professionalism, service excellence, and building a strong nationwide distribution network to better serve Cambodian families. Since commencing operations in Cambodia in 2019, Daiichi Life has expanded its agency channel to more than 1,600 active agents, supported by three branch offices and six training centers across key provinces. Through Japanese‑standard training programs and ongoing capability development, the company continues to nurture an ethical, disciplined, and customer‑focused team dedicated to delivering reliable financial protection nationwide. In response to evolving customer needs, Daiichi Life has launched three new pro

  Daiichi Life donated a new children’s playground to the Japan Heart Asia Children’s Medical Center in Kandal province, creating a joyful and healing environment for young patients during their hospital stays and visits. The handover ceremony was honored by Ms. Tan Linna, Deputy Director General of the Insurance Regulator of Cambodia; Mr. Matsuda Junsaku, Counsellor of the Embassy of Japan in Cambodia; Dr. Hideto Yoshioka, Founder of Japan Heart; Mr. Mah Kin Yoong, CEO of Daiichi Life; and senior leadership from both organizations.         As part of our commitment to community health and wellbeing, we aim for this new playground to become a small corner of comfort for children undergoing medical treatment. While clinical care heals the body, emotional support is equally essential—and moments of play can play a meaningful role in

  Daiichi Life announced the official launch of SMARTCare Medical, its first medical reimbursement rider, designed to meet the diverse healthcare needs of Cambodian families. Cambodia’s health insurance market remains at an early stage, with households continuing to face financial strain from high out-of-pocket healthcare costs. SMARTCare Medical helps address this gap by offering comprehensive coverage and financial protection, ensuring families are not left vulnerable when medical needs arise. “SMARTCare Medical embodies our mission — from protecting life to empowering life — by giving families reliable financial protection when they need it most,” said Mr. Mah Kin Yoong, CEO of Daiichi Life. “We envision health insurance becoming a part of daily life in Cambodia, and this product is a step toward making that vision a reality.” He added, “We are also proud th

Run By Heart 2026 returned to the National Olympic Stadium, bringing together the community in support of children with special needs from The Rabbit School. The event was organized by Run With Sai, with strong support from the Union of Youth Federation of Cambodia (UYFC). As the exclusive sponsor for the second consecutive year, we are proud to support this meaningful initiative—helping raise essential funds for The Rabbit School while promoting greater awareness and inclusion for children with special needs across Cambodia. The event was honored by the presence of H.E. Hun Many, President of UYFC; Mr. Mah Kin Yoong, CEO of Daiichi Life; Mr. Oun Batham (Sai), Founder of Run With Sai; and Ms. Sor Sothearom, Director of The Rabbit School, alongside supporters from across the community. “Run By Heart is not a typical running event—it is not about speed, but about togetherne