Phnom Penh, Cambodia – June 12, 2025 – Woori Bank (Cambodia) Plc., a prominent Korean bank with a fast-growing presence in Cambodia, and Daiichi Life Insurance (Cambodia) Plc., a leading Japanese life insurer, have officially launched their strategic bancassurance partnership. Endorsed by the National Bank of Cambodia (NBC) and the Insurance Regulator of Cambodia (IRC), this collaboration represents a major milestone in both companies’ shared mission to expand life insurance accessibility and promote financial inclusion nationwide.

The launch ceremony was witnessed by H.E. Bou Chanphirou, Director General of the Insurance Regulator of Cambodia; Mr. Sohn Cheol Su, CEO of Woori Bank; Mr. Mah Kin Yoong, CEO of Dai-ichi Life Cambodia; and along with senior executives and distinguished guests from both organizations.

Mr. Sohn Cheol Su, CEO of Woori Bank stated, “This partnership marks an exciting milestone for Woori Bank. By integrating Daiichi Life’s trusted insurance expertise with our expanding branch network, we are creating a seamless, one-stop financial service experience. Our customers can easily access comprehensive financial protection with greater convenience.”

Through this collaboration, customers across Cambodia can now consult with Daiichi Life’s professional Insurance Sales Staff at approved Woori Bank branches. This embedded service model delivers personalized, in-branch consultations tailored to each individual’s financial goals—making insurance protection more accessible than ever before.

Mr. Mah Kin Yoong, CEO of Daiichi Life Cambodia added, “Our partnership with Woori Bank is a meaningful step toward building a more financially resilient Cambodia. It reflects our core purpose—Partnering with you to build a brighter and more secure future—and aligns closely with the Royal Government of Cambodia’s strategy in enhancing financial inclusion. It is a proud milestone for us as we contribute to the Insurance Regulator of Cambodia’s goal of increasing insurance penetration throughout the country.”

By leveraging their combined strengths—Daiichi Life’s global insurance expertise and Woori Bank’s international banking presence with a strong local footprint—this partnership delivers customer-centric financial solutions that empower families across Cambodia with greater financial peace of mind.